Concetto is a collection of extraordinary surfaces hand-made from individually cut and bound semi-precious stones. In a unique blend of art, nature and technology, Concetto brings the sophistication and powerful energy of these stones to the surface.

Giraff was brought in to create the brand from the start. The key focus of the branding strategy was achieving power with impeccable taste to highlight the exclusive and spectacular product offering.

Giraff created a design language using natural images and textures to echo the color, essence and origins of the semi-precious stones. The result was an award winning design for the Concettobrand and a complete marketing kit including brochure, sample and exclusive package were created.