The Magid Institute is a leading national center for continuing professional and cultural adult education. The center develops and delivers courses in numerous fields throughout the Israel.

The Magid Institute operates in a highly competitive market. In an advertisement based marketing strategy, their branding identity is critical for success.

Giraff created a strong and highly identifiable brand for The Magid Institute. The branding process identified and designed a specific language for each area of operation. Giraff delivered the marketing material for the courses, advertisements, website, landing pages, events and seminars for the MagidInstitute.