Founded in 1946, DOROT is a leading developer, manufacturer, and marketer of a wide range of superior quality control valves. DOROT's experienced Research & Development Department has a long tradition of generating innovative solutions for the application of water control systems. These include: waterworks distribution networks, sewage and effluent disposal, fire protection, mining, and irrigation systems.
Working in a highly competitive market, DOROT relies on advertising to drive sales. However, rising above the noise in the crowded environment is a challenging task.
Giraff worked with DOROT to create a series of ads that deliver various marketing and brand messages. In the strategic process, Giraff transformed the messaging and visual language from product focus to user benefits.
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