The Weizmann Institute of Science is one of the top-ranking multidisciplinary research institutions in the world. Noted for its wide-ranging exploration of the sciences and technology, the Institute gathers together 2,500 scientists, technicians and research students devoted to adventuring into the unknown.
Giraff was brought in to brand the Weizmann Institute’s yearly conference. Each year, the conference focuses on some of the latest research directions and developments. The challenge, which Giraff faced, is to create a branding strategy that effectively combines the existing brand values and message of innovation.
For an event, creating a highly focused message is imperative for success. Giraff delivered the conference brand strategy, design language, invitations, collateral, signs, stage design and posters. |
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