Meprolight is an International Electro-Optics company, developing, manufacturing and marketing systems for infantry, armed forces, law enforcement agencies and civilian markets since 1990. Meprolight provides comprehensive solutions with a wide array of combat-proven products; Electro-optical and optical sights and devices, night vision devices, thermal sights and other tritium and LED illuminated products and accessories for safety and security applications.
The Meprolight branding process focused on creating a powerful and effective brand for Meprolight within their market space. This required an original approach to typical graphic material depicting military and security forces in action.
Using precise styling and an artistic approach to the scene photography, Giraff created the brand language that transformed the standard into compelling and powerful. As part of the project, Giraff delivered the branding, marketing kit, folder, brochures and packaging. |
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