Elbit Systems Ltd. is an international defense electronics company engaged in a wide range of programs throughout the world. The Company, which includes Elbit Systems and its subsidiaries, operates in the areas of aerospace, land and naval systems, command, control, communications, computers, intelligence surveillance and reconnaissance, unmanned aircraft systems, advanced electro-optics, electro-optic space systems.
Giraff was brought in to brand Elbit’s Air Division and its 7 sub-divisions. The branding process needed to provide a uniform language for the entire division with distinct individual identity for each sub-division.
Building on a “wing” as the unifying graphic concept, Giraff’sbranding solution enabled the Air Division to promote greater synergy within the group. |
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