Bank Leumi is one of the largest banking groups in Israel. The organization invests a lot of resources on internal communication and marketing.
Giraff worked with the Banks internal marketing team on its strategy, messages, design and production of special projects. The Hagada, which marks Israel’s 60th independence day is such a project.
Giraff created a unique solution that merges Israel’s biblical and recent history as part of the Passover Hagada. Designed as a premium item, the Hagada beautifully immersed Israel’s 60 years of history in the story of courage and freedom. |
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