Rotal delivers FTTx, xDSL and CATV solutions for ISPs, Telecoms and Cable operators. Rotal’s experience and expertise, supports a variety of networks with its innovative and customized products.

With such an extensive service offering, Rotal needed a highly focused branding strategy that would distill the essence of the company’s identity. In the branding process, Giraff chose total communication as the underlying thread in Rotal’s business.

As part of the branding process, Giraff created a new brand identity and delivered a logo, brochures, folders and the corporate website.