Highcon is developing transformational digital technology for the Folding Carton sector known as Direct to Pack. The products will bring considerable benefits to the convertor and their customers.

Giraff joined this project at an early stage before launch. Giraff translated the iconic language, typically used in the packaging industry, to convey Highcon’smarketing messaging.

During the branding process and ongoing marcom support, Giraff delivered all marketing material, signs, website, collateral and special package development and design.