Hazera Genetics is a leading global player in breeding, production and marketing of innovative hybrid seeds of vegetables and field crops. Each product is tailored to offer added value from the moment a seed is sown until the final product reaches the end-customer.
As an international company, Hazera brand strategy had to address diversified cultures and styles. The brand solution had to transcend the company’s core product – seeds – and deliver the “healthy lifestyle” value that could be adapted for individualized sub-brands.
During the branding process, Giraff developed the Hazera brand around the key benefit provided by the seeds – Health - The Essence of Life. The brand language delivered on the promise using colorful, vibrant, energetic images of people living a healthy lifestyle. Giraff created a complete brand solution for Hazera including logos for the master brand and daughter companies. The marketing portfolio included brochures, website, exhibition-booth, packaging and collateral for the entire group of companies.
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Web Site: http://www.hazera.com
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