KiyomiTea is a business concept for a new approach to selling teas. KiyomiTea will sell high-end teas from Asia, as well as a wide range of tea-related products, from tea sets and accessories to tea-inspired foods and artwork. The branding challenge was to develop a design concept that could be applied consistently to this wide range of products, while capturing Asian exoticism and conveying the notion of stepping into another world.Our first milestone was the name. Kiyomi is a feminine Japanese name, meaning beauty and purity.
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