The Maccabiah Games, the third largest sporting event in the world, attract elite athletes from five continents and over 50 countries.
Sometimes perceived as a happy, casual gathering of Jewish athletes, our branding challenge was to shift the Maccabiah’s image. It was essential to position it as a serious, professional sporting event, while keeping its fundamental Jewish identity.
During the Maccabiah logo design process, we explored the notion of pride, global pageantry and sporting excellence with a nod to the Olympic Games. We captured the flare of the Olympics while creating a very distinct Maccabiah identity.
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