Packing your own lunch is often a more cost-effective and healthy way to get your nosh on, but toting lunch to work in an old shopping bag is not an appealing option. The Bram Group, a home-ware manufacturer, decided to address this need. We transformed their plastic box and neoprene bag into a game-changing storage solution for meals-on-the-go. Be it at school, a corporate office or the university cafeteria, Prêt à Paquet lunch boxes are chic and trendy.
Our challenge was to build a brand that departs from the obvious. To differentiate the product we focused on fashion and style, instead of healthy eating or saving money.
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