Galam is a world-leading manufacturer of sugar-based crystalline fructose and syrups. Its GOFOS™ product is a sweet tasty soluble prebiotic fiber that naturally occurs in small amounts in many fruits and vegetables, such as onions, garlic, bananas, and asparagus.

Branding a new product for a well-established company, enabling the product to draw on the company's experience and market seniority while simultaneously refreshing the company's existing assets with a young, contemporary brand image.




When Galam asked us to brand a new product, with the goal of penetrating a new market, it became clear that we were facing the challenge of branding a new product for a market that was also new to Galam, while effectively leveraging the experience and seniority the company has amassed from its other products, in order to create product differentiation in a competitive market.


We launched a comprehensive strategic branding process, aiming to create product differentiation for Galam. This included our recommendation that the product be branded differently for different markets. As part of this process, we designed a logo and icon-based language, website, packaging, and more.



next project