Challenge

When working with startups, the challenge lies in finding the right language to convey a message that is usually focused on innovation and breakthroughs. As Picodya is active in a very conservative arena, we had to craft a unique, innovative graphic language that would faithfully serve the company’s innovation and creative spirit.

Solution

As part of the branding process, we built a unique font based on circles and dots – forms inspired by the product itself, as its results are expressed through a pattern of dots. This pattern is closely linked to the visual results of laboratory testing. That’s why we gave it a place of honor in the graphic language. By developing this font, we were able to create a unique graphic language that plays with the same essential forms. It’s great to see how this language stands by itself, even without the logo being present.

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