Year:2018

PresenTense promotes social change through entrepreneurship. By creating opportunities for thousands of people from all walks of life across Israel, PresenTense makes entrepreneurship accessible to all.

Creating opportunities for thousands of people from all walks of life across Israel, PresenTense makes entrepreneurship accessible to all.

Challenge

Refining and rebranding a social organization in a way that clearly conveys its social messages while also distinguishing between the organization’s diverse initiatives. PresenTense has one key message – making the world of entrepreneurship accessible to people from all walks of life.

Solution

We refined the design of the current PresenTense logo and developed a graphic language intended to place the entrepreneurs’ personal stories front and center. We also designed a unique graphic language for each individual initiative, with a color palette and illustrations appropriate to the specific area of activity.

Branding

Aminolab

Aminolab is Israel’s leading analytical laboratory services company in a variety of fields, serving all industries. With over 30 years’ experience, Aminolab delivers proven professionalism, accurate results, and reliable first-class solutions for every test.
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