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Challenge

We were brought on board to supply comprehensive branding, including designing a logo and graphic language, as well as the jewel in the crown – designing and building a website. The inherent challenge here was to convey a message of uncompromising professionalism and reliability.

Solution

Sometimes the company name itself enables us to convey a clear, prominent message. By integrating a checkmark in the letter M, we were able to emphasize the professional message of the lab world. In a single glance, we expressed the message of a trustworthy company that can be counted on, and we implemented this brand language throughout the company’s stationery, brochures, and internet.