About: ICA in Israel Foundation is transforming the lives of residents in the periphery by fostering innovative growth engines that drive progress and opportunity.
The Key to Advancement and Prosperity of the Geographic Periphery in Israel
Challenge
The goal was to create a clear and compelling brand look rooted in the foundation’s unique DNA—one that reflects its core values and vision. This new visual identity enables the organization to communicate its distinctive narrative with greater clarity and consistency, ensuring that its message resonates across all target audiences.
Solution
As part of the rebranding, the symbol of wings was introduced to visually express the foundation’s role in empowering projects to grow and move forward. The wings represent support, momentum, and elevation—capturing the idea that the foundation provides the essential tools and guidance that help initiatives take flight and reach their full potential.
