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Challenge

Branding a startup company with a groundbreaking concept that could affect the future of the entire world is always a huge professional challenge involving conveying a clear message about a relatively simple technology with potentially huge implications.

Solution

Throughout the branding process, we emphasized N-Drip’s central, differentiating message: gravity irrigation. The graphic language, logo, website, and all marketing tools were based on this message. The logo design, which suggests irrigation powered by gravity, led the entire graphic language.